Co-Founder pour Canelés by 10

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Bangkok

Thailand

March 2020
January 2022
  • Objective

    Launch of a production and distribution unit for authentic French Canelés Bordelais in Bangkok, adapting to the Thai market with original flavours and innovative design.

  • Actions

    Development of customised recipes tailored to the market.
    Ingredient sourcing: local suppliers and specialised importers
    Staff training: development of technical training programmes
    Productivity: development of optimised manufacturing processes
    Marketing strategy: creation of a strong visual identity and advertising campaigns
    Business development: Active prospecting strategy and resellers
    Implementation of product quality control protocols
  • Results

    Creation of a range of 12 innovative flavours tailored to the local market
    Direct distribution network and partner sales outlets nationwide
    Achievement of profitability and quality objectives
    Media coverage: local blog articles and social media partnerships
    Customer loyalty

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Thomas Albert

Thomas Albert

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Thomas Albert
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