The deceptive sweetness of sugar
We associate it with celebrations, childhood, and rewards: sugar has become much more than just an ingredient. It is a cultural symbol, a social marker, and a globalized industry that has found its way into every corner of our daily lives. The Arte documentary “Sugar, for better or for worse” (2025) brilliantly shows how this white substance, once synonymous with pleasure, has become a central player in dietary and environmental imbalances.
“Sugar is the story of an addiction that has been built from scratch, between false promises of happiness and painful realities,” we hear in the film.
This sentence sums up the ambivalence of our relationship with this ingredient. While sugar comforts us, it also fuels silent pandemics: diabetes, obesity, addiction, and loss of natural taste perception. But beyond public health, it is an entire agricultural, economic, and colonial system that is being brought to light.
From field to can: the bitter story of a sweet treat
The Arte documentary reminds us how sugar was a driving force behind colonization from the 17th century onwards. Sugar cane plantations in the Caribbean and Africa shaped centuries of human and ecological exploitation. Even today, the sugar industry remains dominated by a handful of global industrialists who control production, processing, and distribution.
Refined, bleached, standardized sugar is not just a matter of taste: it is a symbol of disconnection. Disconnection between the product and its origin, between pleasure and conscience, between sweetness and its real cost.
Why is refined sugar problematic?
Refining removes secondary molecules (minerals, amino acids, fiber) naturally present in raw sugars such as muscovado or rapadura. The result is a purely energetic ingredient, devoid of any aromatic or nutritional complexity, which acts as a fast-burning fuel on the brain, like a kind of drug.
L’illusion du plaisir instantané
Culinary neuroscience has shown that sugar stimulates the reward system, releases dopamine, and short-circuits our satiety signals. The food industry has seized on this to calibrate products that maintain a constant craving for sweetness. Beverages, sauces, prepared meals: sugar is everywhere.
But in the world of pastry making, this dependence takes on a particular twist: that of tradition. How many chefs continue to reproduce classic recipes without ever questioning the function of sugar?
Did you know?
Partially replacing refined sugar with natural or local sugars (honey, maple syrup, unrefined beet sugar, coconut sugar, etc.) not only changes the texture, it also transforms the flavor and how long it lingers on the palate. You go from an “instant sweetness” to a “lasting sweetness,” and sometimes even the glycemic index changes.
Towards a new sweet consciousness
This is where an exciting new avenue opens up for contemporary pastry making: putting sugar back in its rightful place. No longer as a central ingredient, but as a vehicle for balance, structure, and sensory identity. Today’s chefs have the power to tell a different story about sugar: one that is local, thoughtful, transparent, and nutritious.
Some companies are already working with producers of organic cane sugar, local honey, and agave syrup sourced from short supply chains. These choices are not only ethical: they give new meaning to creation and create a deeper taste narrative.
A model to be rebalanced
The future of pastry making will depend on consistency. As artisans, trainers, or consultants, we have a responsibility to reconcile pleasure, health, and impact. This means rethinking recipes, choosing ingredients that respect the earth and people, and restoring sugar to its original role: that of a condiment, not a drug.
The Arte documentary acts as a mirror here: it shows us what we have lost along the way, but also what we can regain. In baking, as elsewhere, eco-responsibility is not a constraint, it is a rebirth.
Conclusion: rediscover mindful gentleness
Sugar is not the enemy. It is our use of it that has distorted it. Rediscovering sweetness means rediscovering moderation, connection, and understanding. By reintroducing sugar into a balanced, local, and ethical approach, baking once again becomes an art of joyful responsibility.
True kindness is that which we share consciously:
That’s why I’ve developed training modules on sugar substitution, special diets for diabetics, and ketogenic diets. Feel free to take a look: